Sergey Brin's Cool Shoes

When I saw Sergey Brin's Cool Shoes in that Video, I thought "Wow!, cool shoes". Then I saw it getting 'remarked' in Social Media a lot.

Now I started wondering, "What unfair advantage, this coolness attribute could have over another brand of "extremely comfortable and durable Shoes". Particularly in this era of the connected consumption.

I asked the Best-Selling "Purple Cow" Author Seth Godin, 6 questions leading to what is "remarkable?"

What is Marketing and why is Google about Marketing?

Starbucks, Sergey Brin's Shoes and why an iPhone TV Commercial?

Ads in the Age of the Tribes

What is "remarkable" in Sliced Bread?

Thanks Seth for taking the time amidst your busy 'Linchpin' launch week.