Thursday, May 13, 2010

Goodbye Search Engine - Hello Relevance Engine


"You're coming of age in a 24/7 media environment that bombards us with all kinds of content and exposes us to all kinds of arguments, some of which don't always rank all that high on the truth meter," Mr Obama said at Hampton University, Virginia.

"With iPods and iPads and Xboxes and PlayStations, - none of which I know how to work - information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation," Obama said.

"All of this is not only putting new pressures on you, it is putting new pressures on our country and on our democracy."

"We can't stop these changes... but we can adapt to them," he said
When the web is regarded as a library, Search is the obvious metaphor of choice to access this library.

But, we presently bathe in user-generated social streams of mediocrity, blended with some brilliant authentic information and entertainment.

How do we separate fact from fiction? Most importantly, your fact from my fiction? This points to a trend that, the metaphor is about to change, from Search to relevance.

Yeah, this side-effect of Technology as a diversion, cannot be eradicated and we need to handle it. However,the good news is that, the tools are poised to mature.

From Search Engines to Relevance Engine, that provides you the 6 things from 6,844,647 things.

Like I wrote earlier, curation is the solution, as it is the one and only way to preserve the richness and diversity of the long tail of contents.

1 comment:

  1. Relevance Engine. I like it! Thanks for the post, and I'll be sure to follow if you share more insights.

    ReplyDelete