When you ask a person, what makes an Entrepreneur, you would usually get, "A brilliant guy with a great idea and with enormous drive and tons of hard work".
Brilliance is the operative word here and this model is derived from outcome. However, if you ask the same question to an Entrepreneur, he might say, "Just a regular guy with an artist-like devotion to the context that interests him, with tons of experimentation and a die-hard optimist,immune to rejection."
People view the world with their own lens, which is constantly changing. A 30-year old White Male Professional might have had similar interests with others in his segment, in the Television Era, but not so,in the Era of Collaborative Consumption of Long Tail Contents.
Collaborative Consumption provides new affordances to develop a nuanced taste. We are moving from the world of tangible segmentation onto a world of fluid segmentation, where segmentation emerges from computation of consumption data. In the next decade or so, don't be surprised if the 6things that you like, is totally different from the guys, you regularly hang out with.
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