Sunday, August 29, 2010

What is a Relevance Engine?




Wikipedia and Delicious, both enable us to share content, but the creativity involved in the sharing exercise is pretty low.

Slideshare and YouTube naturally encourages creativity, but it is hard to find the content that we like, from the long tail of mediocrity. Social Recommendations are thus key to consuming content.

While Stumbleupon solves the problem of discovery pretty well, yet the creative effort needed to share a link, is pretty low.

A Relevance Engine, is a class of platform that combines the characteristics of both an Effective Sharing Platform and a Discovery Engine.

A Relevance Engine serves as the one and only means of consuming the Long Tail, that preserves the richness and diversity afforded by the Long Tail

If we consider the Seth Godin's interpretation of Art as something that has the characteristics of being creative, passionate and personal, then Relevance Engine is a new Art Platform.

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