First-generation relevance attempts to transform the internet treasure chest/junkyard into a personalized DJ experience.
Pandora is emblematic of applying this personalized DJ model, to the long-tail of music streams.
Can this successful model be applied to other realms as well, like video, particularly Television? The answer is no. Not without evolving the interaction between the human and machine, into the next generation.
In the case of Relevance 1.0, the interaction between the human and the machine is pretty simplistic, you press buttons skip,like/unlike,share and the system could provide you hours of enjoyable music, which you can enjoy in solitude or as a background, while you are working.
TV is more about a myriad of other factors, than the precise content that you enjoy. The past and future plays a key role in your Television experience.
You have a certain looking-forward-to-ness of appointment television, which Tivos cannot fulfill. Your experience becomes complete, when you share excitedly about the show that you watched the previous night, during your water cooler conversations. Roku and Boxee, fulfills that need,only partially.
Evolving Relevance is not about adding buttons in the keyboard, i.e., from like to search. It is about emerging the user interaction, into a language....and I mean language in a generic sense and not from a programmable sense.
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