Dr. Seuss writes, "We are all a little weird and life's a little weird, and when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love."
Seth Godin's new book is a celebration of weirdness!
"During the age of mass (mass marketing, mass manufacturing, mass schooling, mass movements) the key was normal. Normal was important because you needed (were required) to fit into your slot. ...But what happens when mass disappears? When we can connect everyone, customize and optimize--then what happens to normal?"
Discovery (of music, books etc.,) has already pushed us from the bell curve, to clusters (of similarity). In this age of the weirdness, the true test of discovery technology is not just the ability to cluster related items, but in establishing the relationship between these clusters, as we don't stay put in our current weirdness forever.
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