"Freemium First Enterprise Second" Renaissance and the Mozart style of innovation

The BlackBerry (it sounds like the past, isn't it?) brought the Smart Phone to the Enterprise, while the cool iPhone introduced the Bring-Your-Own-Device culture to the enterprise.

The iPhone with its app store, the open source movement and the web 2.0 ushered in the prosumer culture, which blurred the producer/consumer distinction.

The resultant Long Tail of Applications caused people to Bring-Your-Own-Technology (BYOT) to the office.

As applications move from the data center to the Cloud, the power is shifting from the IT department to the user and the power-hungry users, are now boldly ignoring apps from large corporations and are embracing whichever satisfies their unique needs. 

As the freemium-first-enterprise-second trend is becoming pronounced, (note:the rush of acquisitions by Salesforce.com), innovators need to move from the Beethoven style of innovation into the Mozart style of innovation.

Listen to the Late Dijkstra talk passionately about Mozart