Sunday, July 1, 2012

The Age of the Silly Apps


It takes 45 minutes to memorize the key layout in the QWERTY keyboard, but only 20 minutes in the Dvorak keyboard.

There are some celebrity Dvorak users including Steve Wozniak and Nathan Myhrvold. 

Dvorak studied letter frequencies and the physiology of people's hands and carefully designed an optimal solution  to alleviate the problems he identified with the QWERTY layout.

While it is available as an option in the mac, it is dropped in the iPad, due to poor adoption. 

In spite of August Dvorak devoting all his lifetime to spread the keyboard, the cool innovation can be considered a failure due to poor adoption.

Why is adoption hard?

The QWERTY user has to spend time unlearning QWERTY and learning Dvorak instead. …and the average user learns few new things every week, from websites to applications.

On thin slicing, the cost of effort/time to learn Dvorak, does not justify the benefit of typing efficiency. 

Hence, we are in the age of the silly apps. I define silly apps as apps that require near-zero effort in determining its value and spending almost no time, learning to use. The casual user could try one of those every day and forget about it, if it doesn't stick.

If it does require any more effort, it better cure cancer or help lose weight. 

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