Netflix views the future TV as an iPad. Apps instead of channels. No Complicated Remote Controls. No Appointments. Everything is on-demand available by just a touch.
It articulates its vision very well, in this Paper
If such a vision turns into reality, it would certainly reduce costs because consumers would truly pay for what they want, when they want and where they want.,
But TV would be dead. Internet TV would not be TV at all. It would just be Video.
While I think, House of Cards is a revolutionary idea, it takes more than great apps to provide a TV experience. The missing aspect in their document, is Discovery.
Yes, the key to Personalized Television is discovery. You don't want to be searching content to watch from a keyboard, nor do you want to watch only those content, that your friends in your social network watch.
You want to be able to construct your own appointment TV guide, personalized to your own likes and that of your social network and thus able to enjoy a lean back experience.
Skimming the video just like skimming the document, before putting it in your schedule, would become pivotal to creating such a personalized TV guide.
Channel surfing would be dead and would be replaced by Skimming.
It articulates its vision very well, in this Paper
If such a vision turns into reality, it would certainly reduce costs because consumers would truly pay for what they want, when they want and where they want.,
But TV would be dead. Internet TV would not be TV at all. It would just be Video.
While I think, House of Cards is a revolutionary idea, it takes more than great apps to provide a TV experience. The missing aspect in their document, is Discovery.
Yes, the key to Personalized Television is discovery. You don't want to be searching content to watch from a keyboard, nor do you want to watch only those content, that your friends in your social network watch.
You want to be able to construct your own appointment TV guide, personalized to your own likes and that of your social network and thus able to enjoy a lean back experience.
Skimming the video just like skimming the document, before putting it in your schedule, would become pivotal to creating such a personalized TV guide.
Channel surfing would be dead and would be replaced by Skimming.
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