In "Interaction Ritual Chains" Collins argues that sex, smoking and social stratification and much else in our social lives are driven by a common force: interaction rituals.
Successful rituals create symbols of group membership and pump up individuals with emotional energy, while failed rituals drain emotional energy. Each person flows from situation to situation, drawn to those interactions where their cultural capital gives them the best emotional energy payoff.
While physical presence provides many natural avenues for interaction rituals, it becomes challenging in geographically distributed teams.
Interaction rituals are key to the success of the passion-driven enterprise.
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