Raise your hand, if you agree with me, that ads are annoying, particularly video ads.
You ask, what other way exists to hook your user, to your product….other than reminding them, every now and then, until they…well …ignore you totally.
Nir Eyal Author of “Hooked” has a solution for this:
"Habit-forming products change user behavior and create unprompted user engagement. The aim is to influence customers to use your product on their own, again and again, without relying on overt calls-to-action such as ads or promotions. Once a habit is formed, the user is automatically triggered to use the product during routine events such as wanting to kill time while waiting in line.”
So, I suspect advertising would evolve, in the future, into Habit Facilitators.
Skimos, of your multi-episode TV Series, does exactly that, i.e., hook your viewer, to your show, without annoying them.
"A Skimo is a 2-3 minute video created by the Skimo Engine, from any type of long-form video, in any language."
