Saturday, November 8, 2014

The "However much" Video Watching Pattern

We could watch TV Shows whenever aka Tivo, whatever aka VOD, wherever, in your living room or outside home, however, with your TV, laptop, Tablets or Phones.

Netflix ushered in the Binge TV Show watching trend, when people started to watch multiple episodes of "House of Cards", in one sitting.



When Television was first introduced, its programs unsurprisingly resembled the Radio Show format. Similarly, at the present time, TV shows watched in the TV has the same experience as watching in other devices, such as the Tablet and Phone.

In the coming years, some say, we are headed to a omni-platform experience, just like TV emerged away from Radio.

I see the emergence of such a omni-platform experience clearly. For instance, mobile devices are not naturally conducive for Binge-watching

Skimo is natural for "catching up" TV shows in your mobile device especially using your phone.

So, we choose a device based on "however much" we would like to watch, a summary of an episode or an entire season of a TV Show, in one sitting.

Thus, the omni-platform experience, would likely be shaped by this "however much" trend.


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