When Television was first introduced, it unsurprisingly resembled the Radio. It took a while, until TV started exploiting the visual nature of the medium.
As we watch TV whenever we want to and in any device, experts talked about the emergence of a converged omni-platform Television experience.
But, instead of converging, there seems to be indications of divergence i.e., into two televisions, i.e., Weekly TV, also known as the Linear TV and the new streaming TV or the Holiday TV aka Binge TV.
Netflix, which is becoming more and more like HBO these days, as content owners no longer undervalue their catalog and Amazon, who integrated the premium channels into their Streaming Partners program, lead the Holiday TV camp.
The Networks, have the unique opportunity to play in both Weekly TV and Holiday TV.
The MVPDs are at an inflection point, to retain the Weekly TV. If they got their act together, they have the unique opportunity to transform into a video experience provider which will remove the discovery pain, experience and engagement of subscribers.
Here are characteristics of the "Two Televisions":
As we watch TV whenever we want to and in any device, experts talked about the emergence of a converged omni-platform Television experience.
But, instead of converging, there seems to be indications of divergence i.e., into two televisions, i.e., Weekly TV, also known as the Linear TV and the new streaming TV or the Holiday TV aka Binge TV.
Netflix, which is becoming more and more like HBO these days, as content owners no longer undervalue their catalog and Amazon, who integrated the premium channels into their Streaming Partners program, lead the Holiday TV camp.
The Networks, have the unique opportunity to play in both Weekly TV and Holiday TV.
The MVPDs are at an inflection point, to retain the Weekly TV. If they got their act together, they have the unique opportunity to transform into a video experience provider which will remove the discovery pain, experience and engagement of subscribers.
Here are characteristics of the "Two Televisions":
