Saturday, August 29, 2009

Is Google Reader, a perfected Stage Coach?


"Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car." - Edward de bono
The Publishers, Studios and Record Labels (PSL) belong to the Era of Information Scarcity. With the Great Flood of Information, the PSLs are starting to disappear. We are at the cusp of a filter inversion, from the Talent to Attention.

But, we cannot design the attention filter by perfecting the Talent Filter. The Google Reader is one such improved Stagecoach.

The Attention Filter needs to be instrumented taking into account the following:

1. Technology alone is capable of providing dynamic affordances to readily access content from an astounding variety of Sources. Google Reader currently provides a static affordance to access content. The dynamicity is upto the Reader.

2. Such Content comes from varying degrees of fidelity and Creating context for the content becomes indespensible to consuming content.

3. Context creation is still a Human Endeavor, in spite of tremendous advancements in Technology.This fact was realized and is leading to the surge of social "connected consumption" tools like Friendfeed.

4. Technology could be used to collect and correlate consumer's attention and reputation data, without compromising on Consumer Privacy.There exists a fine balance between monetization and privacy in the "Social Networking" world, where the Facebooks and other socnets of the world are struggling to get a handle of.

I think Social Interaction is very entertaining and enriching yet unnecessary for connected consumption. Technology could beautifully connect this vast connected intelligence, into a personalized kaleidoscope.

So, instead of the Morning Newspaper, you would rely on this attention filter in providing you continuity of experience and consistency. .... in providing the 6 things from the 6,586,433 things, that you care about.

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